Taino Batata is a sweet potato chip company that gives awareness of the ancient Taino tribe that endured a 90% genocide during the Rebellion in 1511. Learn more about theTaino Batata brand below.
An ancient tribe that resided in the Caribbean region of the Americas long before the 1500s. They lived in paradise and created many symbols and words that we are familiar with today.
"Batata" is one of the words made in the Taino language which means "Sweet Potato" or "Potato." Many other words; Barbecue, Tuna, Banana, and more derive from them.
Since I wanted the type to have an ancient look, I've chosen the Olympus typeface which was the best fit for the brand. I'm very happy on how it turned out.
Brandon Grotesque is the secondary font I've chosen because of its clean friendly look. Also the roundness of the font complements the Olympus font.
This concept was inspired by one of the Taino sun symbols I've found during my research. This particular design was the most iconic and simple.
When creating the packaging, I started with three concepts and this one was chosen because of its simple circular composition focusing on the texture of the chips. Below, we have the original sweet potato chips with sea salt.
A second flavor was made which is smoked sweet potato. This packaging uses more of a barbecue color palette using blacks, reds and oranges. This flavor was inspired by an existing sweet potato recipe I was craving.